Lillie Square in Earl’s Court is a premium new build residential development featuring London’s most anticipated residents-only club, The Lillie Square Clubhouse. We needed to create branded content that supported a master brand for a new lifestyle campaign.
Our content was the culmination of years of careful planning, and we worked with the Pollitt & Partners creative team to bring 18,000 sq ft of gym, spa, dining and private cinema space to life.
Designed to capture three perfect moments of Clubhouse life: jumping into your cool turquoise pool, the delicious touch of a spa treatment, and that burst of laughter watching your favourite new movie (in your own private cinema), content encapsulated the feeling of luxury and service you get from being in Lillie Square.
As well as the main video, Dust produced an extra supporting video with an overseas buyer focus to play in the Lillie Square marketing suite, which supported a national advertising campaign that ran across print, and digital (Q1 2018).