Shortlist Media contacted us to produce a video to highlight the gender pay gap in the UK utilising hidden cameras. We had a short turnaround time of 3 weeks from initial contact to being live.
Working together with Stylist journalist Harriet Hall, we developed the idea, created the name, sourced a suitable location and planned the shoot. We installed hotheads as well as manned hidden cameras in a pub in East London and gathered all of the content over the course of one day. The shoot was a great success and the video received over 5 million views in it’s first week.